LOGO AND CAMPAIGN MATERIALS
The International Labor Conference adopted a new Convention to end violence and harassment in the world of work.
All workers, particularly women workers in the construction and building materials sectors in Ukraine suffer from violence and harassment at the workplaces. Women workers also suffer from gender-based stereotypes when they advocate for their rights.
The logo and other materials were created for the Construction Union of Ukraine campaign for ratification of the new Convention. The campaign started on 25 November which marked the International Day for the Elimination of Violence against Women and run until 10 December, International Human Rights Day.
COLORS and IDEA
Purple and its shades are historically associated with efforts to achieve gender equality. It also represents the view that harassment should not be tolerated within any industry.
Pink and blue and their shades are traditionally gender colors. The helmet symbolizes both women and men in the labor market. Thunder is violence. The main message of the campaign logo: stop harassment and gender-based violence in the world of work!
TYPOGRAPHY
Helvetica typeface used in the logo is versatile and readable, provides clear communication.
I used the Gestalt law of closure and replaced the letter "O" by the helmet.
The translation of the circular inscription is "STOP GENDER-BASED VIOLENCE IN THE WORLD OF WORK".
-THANKS FOR WATCHING-
